Thursday, December 31, 2015

Beer company pays for #freetransit, claims it “keep our streets safe and prevent drunk driving on major holidays and throughout the year”

economist: " MillerCoors, a brewer, is paying for rides on the city’s Metro trains and buses, covering all fares between midnight and 3am on Thursday night. It is part of the company’s Miller Lite Free Rides programme, which will extend to transit systems in nine American metropolitan areas on New Year’s Eve, and has previously paid for nearly 5m holiday and special-event rides over 28 years. Travellers on the “L” in Chicago, DART in Dallas and the Metro Transit in the Minnesota Twin Cities will also be among those receiving free rides on Thursday."

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